The key words will determine the form in that our site will appear in the finders. These key words will identify to our Web site. They will be the wire on which our site, its structure will be elevated and contents. For this reason, always he is useful to count on tools of analysis of key words, that help to dissolve us which is adapted for our intentions. The Analytical ones of Google are an important source of intelligence.

Although the numbers of traffic are the main reference of almost all the webmasters when they watch Google Anlytics, this tool counts on much more valuable information. For example, it is worth the pain to watch the Sources of Traffic. Here we will find detailed from where the new visitors come who arrive at the site. When speaking of natural positioning, to know from where they arrive our visitors is fundamental. Puncturing in the Link Motor search, in the central part of the panel, we will accede in detail. The finders in which we are being more efficient, will appear initially. Clicando in it, we will see the entered consultations to arrive at our page. To learn to read this information is of extreme importance.

The first column is ” Visitas” , that shows whichever people to us arrived at our site through this term of searches. Although this isolated data, does not serve don’t mention it. For example, it imagines that has a particular consultation ” footwear for hombre” – that renders 1000 visits to him to its site. And has another phrase ” navigations of gamuza” – that derives 100 visits to him. At first sight, one lies down to think that most intelligent it would be to put all our effort in reinforcing ” navigations of gamuza” , if this he is one of our key products, since with ” footwear for hombre” well we would be positioned. But a so detailed analysis can reveal that this is not thus. What we must know is the global volume of both keywords, to know how to choose efficiently which will be our course of action as far as our strategies of positioning. It could be the case that ” footwear for hombre” it has a global volume of 1.000.000 of searches per month. In that case, to derive 1,000 visits to our site is only an insignificant percentage. Whereas ” navigations of gamuza” it has a monthly volume of 1,000 visits. Here, just by 100 visits, we would be monopolizing share important of the searches that month to month the users do of this term. It is clear, then, that our efforts will have to concentrate in ” footwear for hombre” , since we are only catching the 0,001% of the monthly searches of these words. Nevertheless, this is not the unique consideration that must be made here. Also it will be important to analyze as they turn better. But they will be reason for another one post.